The Trend Game

According to a creative director from Hong Kong, Wilde. Things that we create at one point, no matter how much excitement it creates for a particular period, it will always fade and be forgotten after a while.

That is why, for people like me, us, designers, which are suppose to be creating the future, being confused sometimes. While we are trying to piece new, original stuff, all that people want are from the past; vintage, lomography, 60s. When we're creating artworks, we do have this rule, that the things or ideas who had been done, shall be strike off straight away. We were so firm that we refuse to be classified as copy cats, only to find out later, the final 'original' idea has already been done too.

It is not until I had this break from that tension in designing, that I realize the wider picture of the trend game today. The creative industry is still creating, well I won't call it creating entirely, most of it are just discovering and exploring the untouched cultures. Example, K-Pop was a nobody, but now look at Gangnam Style, Korean drama, Running Man, half of the globe wants to learn there language now. Another example, Malaysia artists, film and TV industry had bloom and progressing well into international level. It's not like they did not exist back then, they were just not discovered yet then. But now, they are so progressive and apparent because its potential is now discovered and explored.

The trend game, is really quite funny, when you're a part of it, and when you see its truth. No matter is it "discovering and exploring the untouched cultures", or is it "new from the past", at the end of the day, it depends on the acceptance of the people. It may be luck, it may be because your zodiac star is at the right place this year. I guess, I don't have any conclusion for these babbling, I don't know, I just want to type something today. Being still a design student, I still don't understand the evolution of trend.